The tape they use to enclose the box is not only adorable, but it also is a great marketing strategy by informing the customer about the great things they have to offer. Another thing that I love is the back of the receipt. The way it is written makes it seem personal and like the workers at SmartPak are your friends.
For some reason I absolutely love that it says "have a great ride" on it. I also love how confident they are in their products, but also show you the ease of returning it if you don't like something, or need to exchange something for a different size. The little things that they do makes all the difference. 
Even if the box was empty I still would have been happy to open it because of all the adorable marketing strategies they used! Everything about the order felt personal and easy. However I did actually get something, and I adore how it turned out.
At the beginning I had a fear of ordering something that had to be personalized online. SmartPak made it hassle free and easy, and it arrived it a short amount of time. As you can tell it is also gorgeous!
One thing I did not show is; once your order arrives it has a sticker with your name on everything you buy. This is extremely useful for the barn saver program that they have where you and your barn friends can have everything shipped to your barn on the same day. Also, I failed to mention that SmartPak orders over $50 and regular orders over $75 ship free! Next time you need something for your horse consider trying SmartPak they have amazing service and thousands of products to pick from. I know that this is going to be the first place I check for equestrain items I need!
xoxo. Macadoenzie
